09 May 2011

Gambero Rosso Award for d'Alessandro

 

D’Alessandro’s labels awarded by Gambero Rosso at the IV° edition of ‘Roma Wine Festival’

 

 

 

As tradition wants, Sunday the 8th of May, in the magnificent  Gambero Rosso location in Rome ‘Citta del Gusto’ it took place the ‘Gambero Rosso Awards 2011′ with prizes  divided in various categories such as best restaurtants wine list, best wineshop, best website and ‘best labels’.

 

This last award, dedicated to reward companies that communicate through labels and graphic line values, innovation and originality, and  handed over by President Paolo Cuccia was given to d’Alessandro’ s Winery , which attended the ceremony with his marketing manager Daniel Lizza and its sales manager for Italian area Giuseppe Arena.

 

The label, created in collaboration with the Art Director Christian Mottolese, was created from the will of the winery  to communicate the Sicilian land  through its colors, and made to be easily identifiable on the shelves and stored by the consumer as well as bringing innovation with its ‘removable’ back label.

 

This is the second award in a few months. In 2010 Luca Maroni has also rewarded the company for ‘best Idea of Design and Communication’ in reference to the label.
Big satisfaction for d’Alessandro who dedicates the prize to Sicily, and confirms  the good work done especially for the importance given to the packaging and its communicative function, which is crucial in today’s market.

 

 

 

Gambero Rosso

 

Cronache di Gusto

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